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June Specials

Our May special has been extended through June due to its positive response and feedback

Receive a FREE Training Manual
With ANY order-
click here to find out more!
Limit one per order, offer good with shipped or downloadable books. Internet orders only.

— PLUS —

receive a FREE Pocket Guide with any shipped order
Offer good until June 30, 2008.

Click here to download Free Catalog





New Items!

Secrets Revealed of America's Greatest CocktailsSecrets Revealed of America's Greatest Cocktails
The Hottest Spirits, Coolest Drinks, and Freshest Places

This groundbreaking effort highlights America’s top bartenders and their best methods for creating and preparing America’s greatest cocktails.

With “Secrets Revealed” you’ll be able to finesse your favorite cocktail as well as read up on exceptional bars across the country; each one known for their mixology excellence. Follow that great experience with VIP Access to and you’ll never run out of new information. You’ll have the 650 drink recipes in the book and access to information about great spirits as they come to market. In this unique marriage between print and web, we’ll provide you with all the inspiration and guidance you’ll need to make the best drinks possible!

Click here to visit GreatAmericanCocktails.com

Item#: SRA684 / $24.95To Purchase Secrets Revealed of America's Greatest Cocktails
Shipped in the US only

Downloadable Chapters - Secrets Revealed of America's Greatest Cocktails

Same format as the printed version available in a downloadable, pdf ebook format.
(requires Acrobat Reader)
Item#: DL-
SRA6841 - DL-SRA68412 / $6.95
Available Internationally


Downloadable - The Original Guide to American Cocktails and Drinks - 5th Edition

The Original Guide to American Cocktails and Drinks - 5th Edition – Downloadable

The professional bartender's first choice in drink guides! This edition spans the breadth of mixology including all the classic cocktails, infusions, the hottest Cosmopolitans, ice cream drinks, colorful and refreshing tropical drinks, Martinis and Manhattans, coffee drinks, and much more. The Bartender’s Companion includes a great index and reviews of the hottest liquors and liqueurs on the market today. Soon to be in its 6th edition, this guide is an ongoing and ever-improved fount of information.

(requires Acrobat Reader)

Item#: DL-BC505 / $12.95 To Purchase Downloadable - The Original Guide to American Cocktails and Drinks - 5th Edition
Available Internationally


A Practitioner's Guide to Selling the Good StuffA Practitioner's Guide to Selling the Good Stuff — A Special Report

As any sales veteran will attest, the key to effective sales is to “sell the sizzle, not the steak.” That’s what pushes people’s hot buttons. The products listed in this report are loaded with sizzle. This advice doesn’t include reciting the medals a brand has won or what ratings it’s received, it simply speaks to the points that make the brand singular. To that end, A Practitioner’s Guide is a scouting report on the best and the brightest the spirits industry has to offer.

(requires Acrobat Reader)

Item#: DL-PGSGS / $19.95 To Purchase Downloadable - A Practitioner's Guide to Selling the Good Stuff
Available Internationally


SPECIAL PROMOTIONAL OFFERS
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BarMedia's Cost Control Management SetBarMedia’s Cost Control Management Set

Whether you're a seasoned operator or a bartender ready to move up the management ladder, the Cost Control Management set has all the basics for profitability. You'll learn the secrets of watching your margins and understanding cost percentages. Consistency and cost control are the name of the game; so with that in mind, everything in the book is explained in step-by-step format through easy to use guides. This set is a must for those aspiring to bar management. You'll also receive copies of the all new Original Pocket Guide to American Cocktails and Drinks and The Professional Bartender's Training Manual. With an unconditional money back guarantee, there is no room for excuses!

Item#: CCMS0044 / A $139 Value - Just $99.95 To Purchase BarMedia's Cost Control Management Set
Shipped in the US only


BarMedia's Complete Beverage Operator's LibraryBarMedia’s Complete Beverage Operator’s Library

This is the set that provides you with everything you’ll need to know in order to operate your bar profitably and in an orderly fashion! Whether it's a new promotion needing recipes, pricing, and promoting, or a new operation that needs a complete set up you’ll find the solutions here. The author is one of America's leading consultants and he’s been fine-tuning this material for over 20 years. The CD contains all the forms you’ll ever need. Everything is 100% unconditionally guaranteed, so it’s far too good a deal to miss!

Item#: CBOL0074 / A $242 Value - Just $182.95 To Purchase BarMedia's Complete Beverage Operator's Library
Shipped in the US only


BarMedia’s Master Mixologist Set

Here's a set that will have you making drinks like the pros. This all new set of specialty drink guides gives you the hottest recipes imaginable. It includes all the secrets for making the specialty drinks everyone wants. Whether you're making Martinis for a big promotional event, hosting a Margarita Fiesta, or planning the drinks for a wedding reception, you'll find all of it here. No one wants a mediocre cocktail, so be sure to snap up this master’s level set of mixology knowledge, and you’ll have all the bases covered, whatever the event.

Item#: MMS0054 / A $116 value - Just $101.95
Shipped in the US only


BarMedia's Professional Bartender's Starter Set

Want to make great drinks like a pro? Start here. Our professional bartending training manual is used in the best schools nationwide. The 5th edition of The Bartender’s Companion will have you making drinks like an expert. Add in the 1001 Questions book and you'll be a master of trivia. This starter set is a great gift for the new mixologist in your life!

Item#: PBS0084 / A $79 value - Just $63.95
Shipped in the US only




Management Books
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1001 Questions Every Bartender and Lounge Lizard Should Know How to Answer

Which side of the bar are you on? It doesn't matter when it comes to perusing the 1000+ questions and answers in this trivia masterpiece by Robert Plotkin. Some questions are intriguing, some obscure, and there are even specialty tests throughout, but almost all are vital to any bar aficionado wanting a high "IQ" factor. Whether you are managing a bar and want to make sure your employees are well-trained and knowledgeable, or just know someone who delights in stumping the bartender, this is a must have for the beverage expert.


Item#: QUE1001674 / $15.95
Shipped in the US only

Downloadable - 1001 Questions Every Bartender and Lounge Lizard Should Know How to Answer

Same format as the printed version available in a downloadable, pdf ebook format.
(requires Acrobat Reader)
Item#: DL-QUE1001674 / $14.95
Available Internationally


A Practitioner's Guide to Selling the Good Stuff — A Special Report

As any sales veteran will attest, the key to effective sales is to “sell the sizzle, not the steak.” That’s what pushes people’s hot buttons. The products listed in this report are loaded with sizzle. This advice doesn’t include reciting the medals a brand has won or what ratings it’s received, it simply speaks to the points that make the brand singular. To that end, A Practitioner’s Guide is a scouting report on the best and the brightest the spirits industry has to offer.

(requires Acrobat Reader)

Item#: DL-PGSGS / $19.95
Available Internationally


The Beverage Operator's Survival Guide

The title speaks for itself in this handbook by Robert Plotkin. Healthy survival is all about contingency planning. Think about any day and how many things can happen to change the way you expected it to go. Add 5-25 other people (employees) to the mix and you can guarantee at some point in the day you will have to plan for the unforeseen. Occasionally it will be something that seriously threatens an aspect of the business. Want to circumvent this problem? Roll up your sleeves and get ready to put some policies and procedures in place. In the long run, they'll make your business a more lucrative and far more positive place to be.

Item#: BOSG00664 / $15.95
Shipped in the US only


Preventing Internal Theft
A Bar Owner's Guide – 2nd Edition

More than ever before, preventative measures are necessary to ensure that your revenues make it to your bottom line.

Reduce your vulnerability to theft with the easy to implement procedures and sensible inventory control practices detailed in the all new, second edition of our best-selling prevention book. Theft behind commercial bars can be prevented, and we’ll tell you how!

Item#: PIT171 / $24.95
Shipped in the US only

Downloadable - Preventing Internal Theft

Same format as the printed version available in a downloadable, pdf ebook format.
(requires Acrobat Reader)
Item#: DL-PIT171 / $21.95
Available Internationally


The Professional Bartender's Training Manual—3rd Edition

Back by popular demand! It's all of the basics when it comes to bartending training. Increases consistency of product and service. A great entry-level tool.

Item#: PBT06 / $14.95
Shipped in the US only

Downloadable - The Professional Bartender's Training Manual - 3rd Edition

Same format as the printed version available in a downloadable, pdf ebook format.
(requires Acrobat Reader)
Item#: DL-PBTM / $12.95
Available Internationally


Successful Beverage Management
Proven Strategies for the On-Premise Operator

This may be the best resource guide ever written for controlling, managing and operating a beverage operation profitably. Covering virtually every aspect of a beverage operation, Robert Plotkin has left no stone unturned. From analyzing bartender and server productivity to explaining how to use pour cost formulas to increase profits, it is a guide that anyone can use to increase their profits, reduce their costs and understand how to do it in a step-by-step format.

Item#: SBM52 / $49.95
Shipped in the US only


Successful Beverage Management Forms CD

Author Robert Plotkin coined the phrase, "If you don't measure it, you can't manage it". Here's the tool to get it done–a CD of master forms for improving profits and reducing costs in a print-only PDF format. This wonderful CD not only includes instructions on usage, it has all the forms necessary to implement a customized program. When used in conjunction with Successful Beverage Management, you’ll have all the answers necessary to achieve maximum, profitable, results in your beverage program.

Item#: SBM521 / $24.95
Shipped in the US only

Downloadable - Sucessful Beverage Management Forms Booklet

Same format as the CD version available in a downloadable, pdf ebooket format.
(requires Acrobat Reader)
Item Number: DL-SBMFB / $21.95
Available Internationally



Mind Your Own Business
People. Performance. Profits.

The challenges of the food and beverage business require us to creatively energize customer service, reduce employee turnover, maximize repeat business, and build incremental sales; definitely a tall order! Yet with this popular book, it is absolutely possible. Jim Sullivan's intention with this fast-paced book is to inform, educate, provide innovation, and make room for fun. Mind Your Own Business has been used in over 98,000 food service operations worldwide.

Item#: MYB51 / $19.95
Shipped in the US only


Work Smarter, Not Harder!
The Service that Sells Workbook

[Alcohol Beverage Service]
The title speaks for itself. Improved product and service knowledge is a win-win situation for everyone. This easy to use workbook helps servers of alcohol understand why improving service benefits them as much as it benefits the house. A great tool for the manager who needs guidelines for improving service and increasing check averages. You'll all be primed for success once these strategies are mastered.

Item#: WRK55 / $9.95
Shipped in the US only



Mixology Books
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Drinks for All Ages
The Original Guide to Alcohol-Free Beverages and Drinks

Don't miss out on this hot new category! Serve delicious, taste-tested, alcohol-free specialties to your customers and friends and enjoy low cost and great taste in the process. These recipes span the breadth of alcohol-free mixology and include: blended drinks, coffee, tea, and cocoa specialties; ice cream drinks; specialties made with lemonade, juices and sparkling cider. If that isn’t enough, also included are reviews of the best products to use when making your creations.

Item#: ALF54 / $15.95
Shipped in the US only


The Original Guide to American Cocktails and Drinks —5th Edition

The professional bartender's first choice in drink guides! This edition spans the breadth of mixology including all the classic cocktails, infusions, the hottest Cosmopolitans, ice cream drinks, colorful and refreshing tropical drinks, Martinis and Manhattans, coffee drinks, and much more. The Bartender’s Companion includes a great index and reviews of the hottest liquors and liqueurs on the market today. Soon to be in its 6th edition, this guide is an ongoing and ever-improved fount of information.

Item#: BCD05 / $14.95
Shipped in the US only

Downloadable - The Original Guide to American Cocktails and Drinks - 5th Edition

Same format as the printed version available in a downloadable, pdf ebook format.
(requires Acrobat Reader)

Item Number: DL-BC505 / $12.95
Available Internationally


The Original Pocket Guide to American Cocktails and Drinks

This is America’s favorite drink guide—but in a pocket size format! You’ll have the same great content in a scaled down 4" x 7" black and white guide. Cost is scaled down as well, to about half the price of the original. Included in this handy-dandy little guide are all the classic cocktails and infusions, the hottest Cosmopolitans, colorful refreshing tropical drinks; ice cream drinks, Martinis and Manhattans, coffee drinks, and much, much more. It includes the same great index and the reviews of the hottest liquors and liqueurs on the market today.

Item#: BPG01 / $7.95
Shipped in the US only


Caribe Rum
The Original Guide to Caribbean Rum and Drinks

Catch a Rum State of Mind! Choose from over 400+ thirst-quenching, delicious rum recipes, plus a rum line-up that will knock your socks off…guaranteed. This is an invaluable blueprint for successfully mastering every type of rum cocktail imaginable. Start with a savory Holiday Isle Piña Colada or the elegant Black Tie Martini, try a Malibu Sunset or the Limón Runner. This book has everything you'll ever need to know about rum.

Item#: CRG53 / $19.95
Shipped in the US only


¡Toma! Margaritas!
The Original Guide to Margaritas and Tequila

Have you heard? For the past five years Margaritas have been the most frequently requested cocktail in America. From the traditional to the most creative Margaritas ever concocted, this book is filled with mouth-watering recipes. Experience a chilled libation made with fresh lime juice or a slushy frozen fruit delight. Re-connect with the most popular cocktail in the country.

Item#: TMG501 / $15.95
Shipped in the US only


Secrets Revealed of America's Greatest Cocktails
The Hottest Spirits, Coolest Drinks, and Freshest Places

This groundbreaking effort highlights America’s top bartenders and their best methods for creating and preparing America’s greatest cocktails.

With “Secrets Revealed” you’ll be able to finesse your favorite cocktail as well as read up on exceptional bars across the country; each one known for their mixology excellence. Follow that great experience with VIP Access to and you’ll never run out of new information.

You’ll have the 650 drink recipes in the book and access to information about great spirits as they come to market. In this unique marriage between print and web, we’ll provide you with all the inspiration and guidance you’ll need to make the best drinks possible!

Click here to visit GreatAmericanCocktails.com

Item#: SRA684 / $24.95
Shipped in the US only


Downloadable Chapters - Secrets Revealed of America's Greatest Cocktails

Same format as the printed version available in a downloadable, pdf ebook format.
(requires Acrobat Reader)
Item#: DL-SRA6841 - DL-SRA68412 / $6.95
Available Internationally


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