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Beverage Authority

Beverage AuthorityBeverage Authority - Check it out!
Is Robert Plotkin one of your favorite beverage gurus? If so then check out the Beverage Authority Newsletter. Distributed by Next Level Marketing, this monthly publication covers industry topics such as drink trends, hot new spirits, training advances, and techniques on how to increase sales and reduce bar costs. Click here to view the latest Beverage Authority

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Book Chapters

Secrets Revealed of America's Greatest Cocktails
Chapter Two: Grassroots Phenomenon- The Margarita
Rum is among the most dynamic and diverse spirits in the world. It’s made in exotic places, graced with brilliant hues, captivating aromas and rich engaging flavors. Part of rum’s immense popularity lies in its diversity. Rums are produced in a broad range of styles, from clear, dry and light-bodied to dark, full-bodied and full-flavored.
Why are rums shooting up the charts? In addition to their “fun in the sun” image, their approachable taste profile means there’s no learning curve necessary to enjoy them. But the shared attribute that puts rum on the map is its mixability. It can be used in the preparation of almost any cocktail. When it comes to drink making, premium rums have a taste and aroma that lifts them head and shoulders above any of the other light liquors. A vodka’s particular characteristics may go unnoticed in a cocktail, conversely, rum is more often than not a primary flavor ingredient
. . .
(Requires Acrobat Reader)



Training

Commercial Mixology Lesson
Highball Drinks
For most operations, highballs are 50-60% of all mixed drinks served. These drinks are ordered anytime of the day or night by nearly every type of customer. The majority will be made from the well, some will be ordered with call liquor and a small percentage with premium products.Well liquors are ordered most often because the enhanced taste of a call or premium liquor may be lessened when a mixer is added . . .
pages 9-12 (Requires Acrobat Reader)

Commercial Mixology Lesson
Responsible Service
Bartenders and food servers are in the best position to make the decision whether or not to serve a patron another drink. It is important to make the right decision. Failure to exercise sound judgement can have severe consequences for all concerned . . .
pages 1-2 (Requires Acrobat Reader)

Commercial Mixology Lesson
Tropical and Tall Drinks
These drink recipes originated from such exotic locations as Tahiti (Mai Tai) and Jamaica (Planters Punch), as well as sophisticated urban areas like New Orleans (Ramos Fizz) and southern Florida (Rum Runner). All of these drinks are cool and refreshing . . .
pages 25-26 (Requires Acrobat Reader)






Forms

Liquor, Beer, Wine, and NAB Purchase Order Form
This form is used to record the specifics of each liquor, beer, and wine purchase. When the distributor delivers the shipment of products, the purchase order provides the essential information necessary to verify the shipment's contents. To be most effective, the form should state the name of the individual who placed the order and the name of the person who received the order. The purchase order establishes the critical first step of the inventory control cycle.
(Requires Acrobat Reader)

Depletion Allowance Form: Complimentary Drinks
This form is used to record cost information for liquor, beer, wine, or other trackable inventory given away in complimentary drinks. The form is kept behind the bar for the bartenders to make note of any beverage products given away without a corresponding sale. This form's beverage cost column is typically filled in by management or back office personnel. It will provide information for several analytical forms. The depletion allowance forms are the fifth step of the inventory control cycle.
(Requires Acrobat Reader)

Physical Inventory Form
This form is used to record all of the pertinent information obtained from a physical audit of the operation's inventory. Using this standardized form will keep the audit information in an organized manner. The physical inventory form is used when auditing the liquor, beer, wine, and non-alcoholic beverages. Every bottle, keg, and magnum must be included in the audit. Depending on the sales volume of the bar, audits should be conducted daily, weekly, but no less than monthly. This form is the sixth and final step of the inventory control cycle.
(Requires Acrobat Reader)





Tests

What's Your Tequila IQ?
Put your tequila knowledge to the test.
(Requires Acrobat Reader)

Product Knowledge
Exploring the Wide World of Liqueurs
So, what’s your liqueur IQ these days? Not sure? Well, we’ve devised this little quiz to help you find out.
(Requires Acrobat Reader)

What's Your Alcohol IQ? (Part 1)
Test your alcohol knowledge with these true/false questions.
(Requires Acrobat Reader)

What's Your Alcohol IQ? (Part 2)
Test your alcohol knowledge with these true/false questions.
(Requires Acrobat Reader)
Valuable Information

|Product Reviews: Brandies, Cognacs, Gins, Liqueurs, Rums, Vodkas, Tequilas, and Whiskies


Secrets Revealed of America's Greatest CocktailsThese product reviews have been excerpted from
The Original Guide to American Cocktails and Drinks
To Purchase The Professional Bartender's Training Manual




Understanding Alcohol
In every jurisdiction in the United States it is considered a statutory offense for servers of alcohol to cause or contribute to a person’s state of intoxication. To remain in compliance with the law, bartenders and servers must refuse further service to any individual exhibiting signs of intoxication. This makes it vitally important that all servers of alcohol understand how alcohol affects the human physiology. They must also be capable of readily identifying the visible indicators of intoxication and know how to properly deal with a patron who has become intoxicated. . . .
(Requires Acrobat Reader)


Drink Preparation
Familiarizing yourself with the various categories of drinks will significantly improve your drink making speed and efficiency by helping you remember specific ingredients, preparation methods, and the proper glassware in which a drink should be served . . .
(Requires Acrobat Reader)

Recipes

New Item!Lounge Around with Long Island Iced Teas


On a space-time continuum, the Long Island Iced Tea falls somewhere between the Harvey Wallbanger and Silk Panties. The tall, sublime concoction originated in the late 1970s at the Oak Beach Inn in Babylon, Long Island. The drink’s construction is so unique that its creator, bartender Robert Bott, should be knighted and made to do something with the ozone layer. It takes a peculiarly bent mind to even contemplate combining four light liquors in one glass, no less proceed and make the combination work so well.

In addition to having one of the longest drink names in the business, the Long Island Iced Tea is an inexplicably brilliant creation. Anyone who tells you that they’ve fathomed why the drink tastes like iced tea is, well, lying. The drink is concocted with half an ounce of gin, vodka, light rum, tequila and triple sec, two ounces of fresh lemon sour mix and roughly the same amount of cola. The ingredients are then shaken, which thoroughly mixes the ingredients and dissipates the carbonation from the cola. The drink is served in a tall iced glass with a lemon wedge garnish.

Classic Long Island Iced Tea
Excerpted from The Bartender’s Companion to Great American Cocktails
House specialty glass, ice
Pour ingredients into an iced mixing glass
1/2 oz. Gin
1/2 oz. Vodka
1/2 oz. Light Rum
1/2 oz. Tequila
1/2 oz. Triple Sec
2 oz. fresh lemon sour mix
2 oz. cola
Shake and strain
Garnish with a lemon wedge
Pour ingredients into the iced mixing glass. Shake thoroughly and strain contents into an iced house specialty glass. Garnish with a lemon wedge.


Flirty, Tart & Tangy--
The Lemon Drop

Herbert Hoover Lemon Drop
Specialty of The Mission Inn Hotel & Spa
Created by Alan Lee
Sugar rimmed cocktail glass, chilled
Pour ingredients into an iced mixing glass
1 1/4 oz. Absolut Citron Vodka
3/4 oz. Grand Marnier
1/2 oz. lemon-lime soda
2 oz. lemonade
Shake and strain
Garnish with a lemon wedge
Pour ingredients into the iced mixing glass. Shake thoroughly and strain contents into a sugar rimmed, chilled cocktail glass. Garnish with a lemon wedge.



Class it up with
Cosmopolitans

"Sex in the City" only confirmed what veteran lounge lizards already knew-- when it comes to cocktails the one to be seen with these days is the Cosmopolitan. This sleek concoction burst onto the scene in the early 1990s and has been a franchise player ever since.

A creative twist to this classy classic can be seen at the Voodoo lounge in the popular Rio Hotel and Casino. Instead of the usual citrus infused vodka, they shake it up with mango vodka and pomegranate juice in their tantilizing version called Love Spell.

Another way to jazz up your cosmo can be shown with no better an example than Indigo's Mandarin Blossom Cosmopolitan. The sophistication of Hanger One Mandarin Blossom Vodka, Cointreau, a splash of fresh lime juice, and cranberry juice create an elegant cocktail worthy of the name Cosmo. Salud!

Love Spell
Specialty of Rio/Voodoo Lounge
Created by Bobby Gleason
Cocktail glass, chilled
Pour ingredients into an iced mixing glass
1 1/4 oz. Finlandia Mango Vodka
1/2 oz. Cointreau
Splash POM Pomegranate Juice
1/2 oz. white cranberry juice
1/2 oz. rock candy syrup
1/2 oz. fresh lime juice
Shake and strain
Garnish with lemon twist
Pour ingredients into the iced mixing glass. Shake thoroughly and strain contents into a chilled cocktail glass. Garnish with a lemon twist.



Hot and Steamy Lattes Cause
A Sensation

America is the largest coffee-consuming nation in the world, so it’s little wonder that so many of the country’s finest watering holes are featuring specialty lattes laced with spirits and liqueurs. These devilishly delicious drinks represent a beverage trend not likely to run out of steam.

Lattes are typically prepared using one part espresso coffee (a demitasse) diluted by four to six parts hot steamed milk, and a thin layer of frothed milk. The proportions may vary slightly. When properly steamed, the bubbles of the frothed milk should be compact, tightly knit, and long lasting, similar to the head of a craft beer.

There are no better examples than the frothy signature drinks of Houston’s Backstreet Café. For those who enjoy relaxed al fresco dining, magnificent views and sumptuous fare, the classy American bistro is a slice of the good life. Among their offerings is the Patricia’s Bittersweet Goodnight, a latte made with Maker’s Mark Bourbon, Amaretto Disaronno, Frangelico, Tuaca, a shot of espresso, and steamed cocoa and milk. Its wafting set of aromas alone is worth the price. The swirling flavor of the whiskey, liqueurs and espresso is full, robust, and soul satisfying.

Another of their locally renowned lattes is the Island Hopping Java. This one sports a Caribbean theme and features Malibu Rum and Barbadian Mount Gay Eclipse Rum, Frangelico, simple syrup, a demitasse of freshly brewed espresso and three-ounces of steamed milk. This drink appeals immediately to all of your senses. It has a fabulous rum and hazelnut bouquet, and a delectable finish. Life doesn’t get much better than this. Bon appetit!

Goodnight Kiss
Specialty of Savoy
Created by Eric Scheffer
Chocolate syrup ribboned cocktail glass, chilled
Pour ingredients into an iced mixing glass
1 1/2 oz. Stoli Vanil Vodka
1 oz. Godiva Chocolate Liqueur
1 oz. Godiva White Chocolate Liqueur
Shake and strain
Garnish with chocolate shavings
Pour ingredients into the iced mixing glass. Shake thoroughly and strain contents into a chocolate syrup ribboned, chilled cocktail glass. Garnish with chocolate shavings.



Tea Drinks with Fresh Appeal

Consumption of tea in the United States is skyrocketing. One explanation for its popularity is the medical studies showing that regular consumption of tea has been associated with lowering the risk of heart disease and some types of cancer. Black and green teas contain flavonoids that are highly effective antioxidants. Tea is also lower in caffeine than coffee, something a growing number of Americans consider important. An 8-ounce cup of tea contains approximately 60% less caffeine than a typical cup of coffee. Most herbal teas don’t contain any caffeine.

Regardless of what sparked the current boom in the U.S., tea and all that surrounds it are piping hot. To stoke the fires somewhat, here are the best kept secrets behind America’s greatest tea drinks.

Apple Rum Tea
Specialty of Backstreet
Created by Sean Beck
Zombie glass, ice
Pour ingredients into an iced mixing glass
1 3/4 oz. Mount Gay Eclipse Rum
Splash fresh lime juice
1/2 oz. simple syrup
1 oz. cold Hibiscus Tea
3 oz. fresh apple juice
Stir and strain
Garnish with a green apple slice and edible flower
Pour ingredients into the iced mixing glass. Stir thoroughly and strain contents into an iced Zombie glass. Garnish with a green apple slice and edible flower.



Cocktails That Flirt With
the Sensational

Champagne has a nearly universal appeal. Perhaps no other product enjoys such a sterling reputation for outstanding quality. It is also the one wine that may be appropriately served any time of day, with any meal, and about any type of food.

Champagne is a bona fide treasure with no creative bounds, so accept no limitations on what is possible with the grand dame of sparkling wines. Need a creative jump start? Try uncorking these specialties.





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