Recession Management -- Driving Profits in a Slow Economy

    That having been said, in reality it's more valuable to know how to deal with challenging circumstances than it is to have previously experienced them. Keeping a beverage operation hitting on all cylinders requires a blend of savvy awareness and strict adherence to standard practices.

    To that end, Sean Ludford of BeverageExperts.com and I will be presenting 3 seminars on beverage management at the Las Vegas Nightclub and Bar Show in March 1-4, 2009. Each of the hour-long programs covers an essential aspect of profitability and provides attendees valuable insights and practical measures to remain successful even in a down economy.

    More information regarding the "Show" is available at nightclub.com. For over 20 years it has been the most important event in the on-premise industry with two huge exhibition halls and three days of educational programs. I've included the program descriptions of the 3 seminars Sean and I will be presenting.

    We hope to see you there. --RP

Strategies for Increasing Sales in a Down Economy

Robert Plotkin, Founder, BarMedia

Sean Ludford, Owner, BevX.com

    Even if the conventional wisdom is true that people drink during good economic times and bad, the odds are your customers have less money in their pockets now than they did last year. As the current recession wears on bars and restaurants find themselves competing for a dwindling pool of dollars. That's no reason though to accept declining beverage sales.

    Presented by journalists/beverage consultants Robert Plotkin and Sean Ludford, this fast-paced seminar is loaded with proven strategies for boosting revenue while adding pizzazz to your beverage line-up. You'll learn scores of easily implemented, profit-generating ideas on how to increase profitability without raising drink prices, build repeat business and improve the appeal and quality of your bar's drinks. Let their combined 50+ years of hands-on experience work to your benefit.

Proven Strategies for Maximizing Profitability

Robert Plotkin, Founder, BarMedia

Sean Ludford, Owner, BevX.com

    As the recession wears on, you need to safeguard your cash flow and protect every ounce of profit. Eliminating the financial black holes behind the bar takes knowing what to look for and making the necessary adjustments at the appropriate time. Join journalists/beverage consultants Robert Plotkin and Sean Ludford as they cover troubleshooting pour cost, controlling labor costs, reducing bartender turnover, implementing cash controls and how to avoid getting ripped off by unscrupulous bartenders. Drawn from a combined 50+ years of hands-on experience, this invaluable program is guaranteed to help you begin realizing more profit per dollar of beverage revenue.

Profiting from the Hottest Beverage Trends

Robert Plotkin, Founder, BarMedia

Sean Ludford, Owner, BevX.com

    Knowing what lies in wait just around the corner certainly makes operating a nightclub or restaurant less challenging. In this highly energized seminar, journalists/beverage consultants Robert Plotkin and Sean Ludford take a hard look at contemporary beverage trends and detail which are on the way up and which are cooling off. Armed with the latest market research and 50+ years of hands-on experience, they'll be focusing on spirit and drink trends that directly affect your pocketbook. Get a glimpse into your future in this popular high-energy seminar.