It's been 20 years since I attended my first Nightclub & Bar Show. From that point, for the next 10 years "The Show" became a considerable part of our planning, customer growth and income. But over the years the show grew so large we started feeling insignificant, our sales leads lessened and it stopped making much of a difference in our bottom line.
As a result we felt we needed to move in a different direction. So we created a new paradigm. We decided to forego exhibiting at shows and concentrated instead on growing our product line and marketing directly to our customers, all the while Robert presented seminars around the country speaking to managers and owners at a variety of trade shows. We also continued fostering relationships with our clients and partners, and focused our energies on developing new publications, electronic media, revamping our online newsletter, and created new websites and online technology. It was a good plan and we've been exceptionally busy for the last few years.
And now we've come full circle. We're more focused than we ever and BarMedia is pleased to be heading back to the Las Vegas Nightclub & Bar Show in March 2009. Robert Plotkin will be presenting a new management seminar he has been working on for the last two years with comrade Jack Robertiello of Drinks Ink. We're considering exhibiting for the first time in years, (but have yet to make a final decision). Questex, the new operators of The Nightclub & Bar Show seems to be a dedicated company with considerable experience hosting trade shows for other industries.
So we're looking forward to new adventures coming our way in Las Vegas next spring. Hope to see you there!
Leave a comment