What
I did get way right,
however, was a blog a few months back in which I wrote about the impact the Beverage Alcohol Resource program was going to have
on the beverage business. It has, and although it was an obvious call, I'm
taking credit for it.
As
if to back-up my claim, Cheers
magazine recognized the program and its founders as "2007 Beverage Innovators
of the Year." The prestigious award was presented to the esteemed team at the
recently concluded Cheers Beverage Conference held in stylin' New Orleans.
What
an obvious choice. This educational program is among the most important
innovations to hit the beverage business since forever. The Beverage Alcohol Resource (BAR) Intermediate Program for
Spirits & Mixology in New York City. The course is the leading and most
authoritative source of information on spirits and mixology. Attendees take
part in four days of intense and thorough instruction taught by Dale DeGroff,
Doug Frost, Steven Olson, F. Paul Pacult, and David Wondrich. Please notice
that the names are listed alphabetically, rather than by age, in which case
either Paul or Dale go first.
There
is no more comprehensive program available, or a more esteemed faculty to teach
such a course. Combined these heavyweights have well over 100 years of hands-on experience. Among the subjects covered are how
taste spirits like professionals; the histories and pedigree of each spirits
category; how to mix drinks in light of cocktail history and what's happening
today; what makes a great bar, a great bar; how to best use the tools of
bartending and of course how to create superior mixed drinks.
Look,
it doesn't take a genius to realize that possessing solid working knowledge
about mixology, spirits, beers, wines and other pertinent stuff is crucial to
succeeding in the business. With success comes money, and with the money come
sports cars, fat watches and attractive mates.
If
you're looking to achieve personal fulfillment, financial freedom and a better
way of life, attend an upcoming 5-day BAR Certification Program in New York,
information can be obtained at www.beveragealcoholresources.com. There's simply
no better way to spend a workweek.
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