To Bar Or Not To Bar? That's Not Much Of A Question

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    Working behind a busy commercial bar has often been compared to being in a fishbowl. Every action is magnified and splayed open for public scrutiny. Short of having a gun shoved in your face, about the last thing you need in that kind of environment is someone publicly castigating you for being educationally deficient. Few of our egos can withstand being so instantaneously deflated. Even worse, the establishment and all of those you work with will be sullied as well.

            The professional reality behind a bar is no different than that in a boardroom, knowledge is the power. It is the Kevlar lining of every professional's work clothes. You either know what you're talking about or expose your belly to the sword. After you've been skewered a few times for not knowing the characteristic differences between a lowland single malt and a Speyside, for example, or what distinguishes a spirit as a rhum agricole, you'll either jump ship, or look for some answers.

            Before you leap overboard, consider the alternative. Five of the planet's leading beverage authorities have developed an invaluable program called the Beverage Alcohol Resource (BAR), a comprehensive certification courses in study of distilled spirits and mixology. It is the first educational program of its kind, and because of the singular composition of the program's staff, it has already being afforded Ivy League status.

            The BAR program is the brainchild and combined effort of Dale DeGroff, Doug Frost, Steven Olson, F. Paul Pacult and Dave Wondrich. Each is an esteemed journalist, author, consultant and educator. As a collective, it is an All-Star ensemble of global proportions.

            I have the honor of being a fellow judge at the San Francisco World Spirits Competition with these five guys. So I know firsthand just how extraordinary their talents and knowledge are. Whenever I think I know what I'm talking about, I consult with one of them first to be sure.

            The "Dream Team" will launch their inaugural BAR course at 215 West 28th Street in Manhattan in late March 2006. For more information about the 12-week certification program, consult their web site at www.BeverageAlcoholResource.com. Perchance attending the course in Manhattan is inconvenient, plans are in the works to take the program on the road.

            So if your work uniform lacks a Kevlar lining, I strongly encourage you to avail yourself of this opportunity to learn from the best and the brightest. Frankly I'm tired of all these flesh wounds, so I'll see you there.

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