February 2006 Archives

SO THIS GUY WALKS INTO A BAR...

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I had occasion to visit with F. Paul Pacult at the recently concluded Cheers Beverage Conference and was once again the better for it. During our chat he told me about his afternoon outing with Dale DeGroff. For the benefit of first time visitors to Earth, Paul is our planet's leading authority on spirits and all things alcohol and Dale is known simply as the King Cocktail, and deservedly so. 

WHY I ADMIRE STARBUCKS

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I enjoy bashing multinational corporations as much as the next guy. Especially when one of their herd does something outrageously stupid. Then I'm talking trash about it with my first cup of coffee. But you can bet with confidence that cup of coffee is from Starbucks. Now there's a corporation that even I won't talk trash about. Political correctness be damned, I'm a loyal fan of Starbucks. 

WHAT'S NOT TO LOVE ABOUT THE CHEERS BEVERAGE CONFERENCE

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I am once again crammed into a seat on a commercial airliner, making my way home from the recently completed Cheers Beverage Conference held in Irvine, California. If you weren't fortunate enough to have attended, let me fill you in on why you should do so next year.

WITHER OUR INDUSTRY

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Right when you think you've heard just about everything there is to hear about this industry, someone goes and bursts that notion to smithereens. If you're a fan of the macabre and aren't repulsed by raw violence, read on; otherwise you'd be well advised to avert your eyes.