Midori® Melon Liqueur
Midori Melon Liqueur burst into the limelight in the early 1980s and the brand can now be found on nearly every back bar in the world. In fact, its popularity continues to grow as steadily increasing numbers of contemporary drinks incorporate it into their recipes.

Midori is produced in Japan from a base of neutral spirits and proprietary flavors, the most readily identifiable of which is honeydew melon. Its lustrous, emerald green color is absolutely intriguing, which has certainly played a role in the liqueur’s meteoric success.

Midori has medium-weight body and a lively bouquet with the aromas of melon, banana and strawberry. Its slightly sweet palate immediately fills
the mouth with the fresh fruit flavors of honeydew, cantaloupe and bananas. The liqueur has excellent persistence of flavor.

It’s difficult to imagine operating a bar without Midori. Like most great supporting actors, it receives little fanfare, but among professionals, it ranks on the short list of “must have” back bar entries. Without it, a large segment of popular mixology drops off-line.

In a world of substitutes and knock-offs, it’s interesting to note that no brand has even made an attempt to go head-to-head with Midori. Some things just can’t be duplicated.