Gosling’s® Black Seal Rum
GOSLING’S BLACK SEAL RUM is the national spirit of Bermuda. In the spring of 1806, English wine and spirits merchant James Gosling arrived in St George’s, Bermuda, where he and his family decided to set up shop. To this day, Gosling Brothers remains the oldest surviving business in Bermuda. The company’s claim to international fame
is being the creator of Gosling’s Black Seal Rum.

The Gosling brothers introduced the brand in 1860 after having experimented with different blends of barrel-aged Caribbean rum until they created a masterpiece, which they initially named the “Old Rum.” During World War I, the company began filling champagne bottles reclaimed from the British Officer’s mess. The corks were secured in place with the use of black sealing wax. It soon became known as the “Black Seal” brand.

Gosling’s Black Seal Rum has a dark amber/brown color and a compact bouquet of coffee, sugar cane, caramel and toasted oak. Its palate is a medley of roasted and spicy flavors that completely fill the mouth before slipping away in a warm, lingering finish.

It is understandable why Gosling’s Black Seal Rum is the best-selling spirit in Bermuda. While a pleasure to drink neat, it is a delight to mix in cocktails, and is the core of such classics as the Dark ‘n Stormy and Rum Swizzle.