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In the News

• AMERICANcocktails.com DEBUTS WHEN IT'S NEEDED MOST
  Source: AMERICANcocktails.com (April 16, 2010) The site currently features over 2500 creative, field-tested recipes with new drinks added weekly. Equally noteworthy all of the material on AMERICANcocktails.com is free and accessible to everyone on the Internet. There are no registering, membership fees, pop-up ads or gimmicks.
  
  
• BEEFEATER LAUNCHES LIMITED EDITION SUMMER GIN
  New York, NY (April 20, 2010) Beefeater Gin announces the release of limited edition Beefeater Summer Gin. Created with 12 natural botanicals sourced from around the world, including three new English summer-inspired additions: hibiscus, black currant and elderflower.
  
  
• CROWN ROYAL ANNOUNCE LAUNCH OF BLACK
  Nowalk, CT (April 15, 2010) Crown Royal announced the launch of BLACK. A new blended Whiskey aged in charred oak barrels and blended at a higher proof to impart more concentrated flavor.
  
  
• HEALTH: VITAMIN VODKA
  Source: CBS (April 15, 2010) – Lotus claims to be the first vodka to be infused with B-vitamins, amino acids and ginseng extract. "What B vitamins do is accelerate metabolism and help the body process liquor faster." said Rob Bailey, the inventor of the new vitamin vodka.
  
  
• FRÏS VODKA ENTERS FLAVOR SEGMENT
  New York, NY (April 15, 2010) – Frïs Vodka is expanding its presence in the U.S. market with the introduction of 3 flavored vodkas – Frïs Cherry, Frïs Blueberry and Frïs Grape. The line extensions are designed to enable retailers to capitalize on the vibrancy of both the flavor and valued-priced segments of the vodka market.